Since 2012, I've been designing for increasingly skeptical audiences — the last years for the most skeptical on earth: Bitcoiners, cryptographers, people securing their life's savings.
In front of them, beauty without proof gets dismissed in seconds. So I learned to build both: brands and products with imagination on the surface and evidence underneath. Crypto, security, fintech — places where design isn't decoration. It's the reason to believe.
Trezor's visual identity, rebuilt and validated element by element through atomic A/B testing. The winning system lifted ad performance by double digits.
Global launch of Trezor's flagship hardware wallet — the campaign, the system, and the rollout across every surface the product ships on.
An AI-native brand intelligence platform: a documented design system wired to generative tooling, producing on-brand features, assets and campaigns on demand.
Brand identity for the go-to app for P2P Bitcoin trading, with over 9,000 local users and expanding globally — recognised among supporters of the original Bitcoin philosophy.
Refreshed brand and visual identity for Tropic Square, supporting a €4M investment and positioning the company as a market innovator.
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General work approach / Philosophy / Work principles — I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.
I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.
I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.
I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.
I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.
I've spent the last decade designing for the most skeptical audiences on earth. Bitcoiners. Cryptographers. Hardware engineers. People securing their life's savings with a device that fits in a palm. Their founding instinct is don't trust, verify — and in front of them, beauty without proof gets dismissed in seconds.