Since 2012, I've been designing for increasingly skeptical audiences — the last years for the most skeptical on earth: Bitcoiners, cryptographers, people securing their life's savings.
In front of them, beauty without proof gets dismissed in seconds. So I learned to build both: brands and products with imagination on the surface and evidence underneath. Crypto, security, fintech — places where design isn't decoration. It's the reason to believe.
Trezor's visual identity, rebuilt and validated element by element through atomic A/B testing. The winning system lifted ad performance by double digits.
Trezor's visual identity, rebuilt and validated element by element through atomic A/B testing. The winning system lifted ad performance by double digits.
An AI-native brand intelligence platform: a documented design system wired to generative tooling, producing on-brand features, assets and campaigns on demand.
Brand identity design for the go-to app for P2P Bitcoin trading, boasting over 9,000 local users and expanding globally. As a result, the Vexl brand became recognized among die-hard supporters of the original Bitcoin philosophy.
By refreshing brand identity and creating visual that reflects Tropic Square’s ambitions I have supported gaining investment of 4M EUR. Brand and visual identity also helps to become recognised as innovator in the market and support hiring to attract global talent to the company.