Since 2012 I've worked freelance, in agencies and inside tech companies — designing identities and helping businesses connect with their audience through design.
The last five years I spent at Trezor, one of the most respected companies in crypto security. I led the visual identity through a rebrand, a facelift and three product generations — art direction, product launches, packaging, and the systems that keep a brand consistent while a company grows around it.
That time taught me how design works at scale: across teams, under scrutiny, with an identity people touch every day. It also reinforced what I value in the work: a clear purpose, a positive contribution, and the feeling that what I'm helping build is genuinely useful.
Trezor's visual identity, rebuilt and validated element by element through atomic A/B testing. The winning system lifted ad performance by double digits.
Global launch of Trezor's flagship hardware wallet — product sub-identity, packaging, campaign and keynote, made to speak in one voice across every surface.
An AI-native brand intelligence platform: a documented design system wired to generative tooling, producing on-brand features, assets and campaigns on demand.
Brand identity for the go-to app for P2P Bitcoin trading, with over 9,000 local users and expanding globally — recognised among supporters of the original Bitcoin philosophy.
Refreshed brand and visual identity for Tropic Square, supporting a €4M investment and positioning the company as a market innovator.
Packeta (Zásilkovna)
Website for global expansion
Packeta (Zásilkovna)
Web app for B2B segment
Packeta (Zásilkovna)
Brand identity guidelines and facelift
Aniels
Branding for local porcelain crafts and products
World of Franz Kafka
Branding for museum of famous Czech author
Trezor Safe 7
Product graphic pattern exploration
Trezor Safe 7
Product graphic pattern exploration
Trade & Tonic
Visual exploration of the brand
Trade & Tonic
Visual exploration of the brand
I think of a brand as a small world with its own rules and principles. When those rules hold, everything inside feels like it belongs — and people sense it immediately, even if they can't name it. My job is to design those rules: clear enough to guide the work, flexible enough to grow, and distinct enough to be remembered.
I started out in 2012 with freelance work. After a couple of years at Follow Bubble, I got my first taste of bigger brands — social media, campaigns and web design for clients like Philips, Škoda Auto and T-Mobile.
In 2017, I co-founded Madesense Digital, a small studio helping entrepreneurs innovate through digital products and brands. Running it taught me that design is only half the job — the other half is process, communication and trust.
In 2020, I joined Packeta Group, a company specialising in logistics innovation. Working alongside an experienced design team, I helped evolve the company's visual identity, its touchpoints and digital products.
A year later, I joined SatoshiLabs, a bitcoin-first tech holding built around the mission of empowering individual independence. Through companies like Trezor, Tropic Square and Vexl, I helped shape visual identities across different products and audiences. At Trezor, I later moved from drawing identities to designing the systems behind them — how an identity behaves across products, packaging, campaigns and code, and how people work with it. I learned to give feedback with reason, defend decisions and protect an identity people interact with every day. Along the way, I went deep into two unexpected crafts: print production for hardware and AI-assisted workflows, which became part of my everyday practice.
In 2026, I opened my own practice again — and brought all of it with me.
Creativity, in my practice, means exploration — searching through variations until the right order shows itself, naturally following defined brand foundation. So I feed my creativity with things that run on the same principle.
Natural structures: simple rules producing endless variation. Music: I spent years producing house and techno, and building a track requires similar thinking as building a brand — loops, layers, and knowing what to leave out. Psychology: symbols and archetypes, why certain shapes and stories resonate across cultures — a quiet layer under all brand work. Staying relevant to today's aesthetic when it fits. Inspiration is everywhere.