Since 2012 I've worked freelance, in agencies and inside tech companies — designing identities and helping businesses connect with their audience through design.
The last five years I spent at Trezor, one of the most respected companies in crypto security. I led the visual identity through a rebrand, a facelift and three product generations — art direction, product launches, packaging, and the systems that keep a brand consistent while a company grows around it.
That time taught me how design works at scale: across teams, under scrutiny, with an identity people touch every day. It also confirmed a filter I've kept since long before: I want to work on things that bring positive impact, empowering individuals.
Trezor's visual identity, rebuilt and validated element by element through atomic A/B testing. The winning system lifted ad performance by double digits.
Global launch of Trezor's flagship hardware wallet — product sub-identity, packaging, campaign and keynote, made to speak in one voice across every surface.
An AI-native brand intelligence platform: a documented design system wired to generative tooling, producing on-brand features, assets and campaigns on demand.
Brand identity for the go-to app for P2P Bitcoin trading, with over 9,000 local users and expanding globally — recognised among supporters of the original Bitcoin philosophy.
Refreshed brand and visual identity for Tropic Square, supporting a €4M investment and positioning the company as a market innovator.
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I think of a brand as a small world with its own rules. When the rules hold, everything inside feels like it belongs — and people sense it immediately, even if they can't name it. My job is to design those rules: clear enough that anyone can work with them, alive enough to leave something behind in everyone who visits.
I started out in 2012 with freelance work, and at the Follow Bubble agency I got my first taste of bigger brands — social media, campaigns and web design for clients like Philips, Skoda Auto and T-Mobile and more. In 2017 I co-founded Madesense Digital, a small studio helping entrepreneurs innovate by design. Running it taught me that design is only half the job — the other half is process, communication and trust.
In 2021, after a year at Packeta Group, I joined SatoshiLabs — first brand workshops and identities for Vexl and Tropic Square and Trezor full-time, as art director from 2023. Those five years taught me more than the nine before them. I moved from drawing identities to designing the systems behind them — how a brand behaves across products, packaging, campaigns, code and how people should work with it.
I learned to give feedback with reasons, defend decisions with evidence, and protect an identity that people touch every day. And I went deep into two unexpected crafts: print production for a physical products, and AI-assisted workflows as daily practice.
In 2026, I opened my own practice again — and brought all of it with me.
Creativity, in my practice, means exploration — searching through variations until the right order shows itself, naturally following defined brand foundation. So I feed my creativity with things that run on the same principle.
Natural structures: simple rules producing endless variation. Music: I spent years producing house and techno, and building a track requires similar thinking as building a brand — loops, layers, and knowing what to leave out. Psychology: symbols and archetypes, why certain shapes and stories resonate across cultures — a quiet layer under all brand work. Staying relevant to today's aesthetic when it fits. Inspiration is everywhere.